Consumer Behavior Archives - Page 244 of 547

Millennials' Cable/Satellite TV Subscriptions, October 2013 [CHART]

While fewer than one in 10 millennials identified themselves as cord-cutters or “cord-nevers,” about three in 10 said they had reduced pay service within the six months before being queried.

TV Subscriptions Of US Millennials vs Xers & Boomers, November 2013 [CHART]

The proliferation of digital video has raised the specter of large-scale cord-cutting by Millennials.

Online's Influence Over In-Store Sales By Store Type, April 2014 [TABLE]

Deloitte estimates that digital currently influences 36% of in-store sales, a figure it forecasts will likely rise to 50% by year-end.

Brand Activity & Media Buying On YouTube, April 2014 [TABLE]

The top 500 non-entertainment brands on YouTube have more than doubled their average subscriber base year-over-year, from 37,000 to 82,000.

Women's Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

Opportunity In Political Party Platforms Since 1948 [CHART]

FiveThirtyEight published this chart that illustrates mentions of the word Opportunity in the Democratic and Republican platforms dating to 1948.

Fairness vs. Freedom In Political Party Platforms Since 1948 [CHART]

FiveThirtyEight blog published this graphic based on a search for the terms equality, fairness, freedom and liberty in the Democratic and Republican platforms dating to 1948.

Primary Reason People Use Mobile Health & Fitness Apps, March 2014 [CHART]

Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.

Frequency Of Mobile Health & Fitness App Use, March 2014 [CHART]

70% of respondents accessed or planned to access health or fitness apps at least daily.

Change In SEO Effectiveness According To Marketers, April 2014 [CHART]

Nearly half of the professionals polled said that SEO marketing had become at least somewhat more effective during the prior year.