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Consumer Behavior

Professional Activities Conducted On Social Media By UK Business Pros, January 2014 [CHART]

72% of UK business pros consider LinkedIn it a trustworthy source of professional content—compared with 37% for Facebook and 30% for Twitter.

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US B2C mCommerce Sales Share By Segment, 2012-2018 [CHART]

In 2013, travel totaled 34.1% of the nearly $400 billion US eCommerce market.

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US Online Travel Sales By Channel, 2012-2018 [CHART]

US mobile travel sales totaled $16.36 billion in 2013 and will increase another 59.8% this year to reach $26.14 billion.

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Smart Phone Commerce Metrics By Day Of The Week, Q1 2014 [CHART]

Mondays and Saturdays tied for the second-largest share of weekly revenues (15% each).

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Tablet Commerce Metrics By Day Of The Week, Q1 2014 [CHART]

Mobile accounted for 10.5% of retail e-commerce spending last year.

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Customer Experience Leaders vs Laggards, May 2014 [TABLE]

58% believe their customer retention rates are very successful (top-3 box score on a 10-point scale), versus just 20% of lagging companies who concur.

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Number Of TV Channels Average Household Watches, 2008-2013 [CHART]

The number of channels watched by the average US TV home has remained between 17 and 18 each year since 2008, despite an ever-growing number of channels received by the average TV home.

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UK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]

The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.

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Marketing Channels UK Consumers Prefer For Contact By Age, February 2014 [TABLE]

Email was the preferred marketing channel among UK internet users across all age groups.

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Benefits Of Innovation Labs & Product Incubators, 2013 & 2014 [CHART]

The number of agencies and client-side marketing firms with innovation labs and product incubators jumped more than 28% year over year in 2014 to 50%, from 39% in 2013.

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