Consumer Behavior
Share Of Time Spent Online By Device & Content, January 2014 [VIDEO]
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
Read MoreProspecting To Marketers BY Month, May 2014 [CHART]
Fall is by far the best season for prospecting, with 38% of appointments set during the September to November period.
Read MoreWeekly Radio Penetration Among Millennials, May 2014 [CHART]
Radio is particularly popular among female Hispanic Millennials (18-34), of whom more than 94% listen to radio on a weekly basis.
Read MoreBlack LGBT Online Activities, March 2014 [CHART]
Black LGBT internet users showed a heavy preference toward Facebook actions compared with other digital activities, with the majority having Liked a business on Facebook.
Read MoreChange In Interactions With LGBT Media By US Black LGBT Internet Users, March 2014 [CHART]
Black lesbian, gay, bisexual and transgender (LGBT) internet users in the US are paying more attention to LGBT digital media.
Read MoreMultichannel Marketing's Effect On Select Business Areas, March 2014 [CHART]
Fully 82% of US small businesses and nonprofits had begun using multichannel marketing programs.
Read MoreTop Marketing Concerns Among US Small Businesses & Nonprofits, March 2014 [CHART]
Making marketing dollars go further was the No. 1 marketing concern among US small businesses and nonprofits, cited by 59% of respondents.
Read MoreB2B Technology Buying Decisions, May 2014 [TABLE]
There are typically 7 executives involved in technology buying decisions in the US.
Read MoreOnline Commerce Video Ratings, Q1 2014 [CHART]
Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating.
Read MoreOlder Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]
Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively).
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