Consumer Behavior
Devices Nordic Citizens Use For Social Media, February 2014 [TABLE]
An average 58% of smartphone owners in the region had their device within reach at least 20 hours per day.
Read MoreSmart Phone Ownership In Nordic Countries, February 2014 [CHART]
In the Nordic countries combined—Sweden, Norway, Finland and Denmark—smartphones have surpassed laptops and TVs to become the most-owned device.
Read MoreTimeframe For Purchase Of Online Video Ads For Connected TVs, April 2014 [CHART]
Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.
Read MoreKey Skills Expected Of Future CMOs, May 2014 [CHART]
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
Read MoreHow American Adults Spend Their Time Online, 2010 vs 2013 [CHART]
Social networks account for the single largest share of consumers’ time online.
Read MoreMobile Device Use's Influence Over In-Store Retail Sales, 2012 & 2013 [TABLE]
The use of mobile devices before or during in-store shopping trips influenced or helped to convert approximately $593 billion in US in-store retail sales in 2013.
Read MoreEffect Of Showrooming On Amount Of In-Store Retail Shopping, March 2014 [CHART]
Mobile technology had actually played a positive role when it came to driving in-person retail shopping.
Read MoreFactors That Would Encourage UK SMBs To Different Payment Mechanisms, February 2014 [CHART]
80% of United Kindom SMB decision-makers would consider different payment mechanisms based on customer demand.
Read MoreUK Payment Method Predictions For 2025, February 2014 [CHART]
86% of UK internet users still expected to be carrying credit and debit cards in 2025, while 76% said they’d be lugging a physical wallet.
Read MoreMobile Payment Consumers By Select Countries, 2013 [CHART]
55% of UK internet users knew of mobile payments, but only 3% actually used their mobile phones to pay for transportation or goods in-store.
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