Consumer Behavior
Importance Of Marketers' Soft Skills, May 2014 [VIDEO]
Most senior marketers believe the ability to embrace change is crucial.
Read MoreWebsite Personalization Adoption, May 2014 [CHART]
Only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately.
Read MoreUS Companies With The Best & Worst Customer Service, May 2014 [TABLE]
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Read MoreConsumer Attitudes Toward Mobile Marketing, May 2014 [TABLE]
Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices.
Read MoreSpeed Of Branded Video Sharing, 2013 vs 2014 [CHART]
An average 42% of shares now occur during the first 3 days of launch, up from 25% last year.
Read MoreDaily Time Spent With Media Among Milllennial & Gen X UK Mothers, April 2014 [TABLE]
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
Read MoreMillennial Mobile Mothers In Select Countries, 2013 [TABLE]
49.9% of mothers in Great Britain with kids ages 0 to 5 accessed the internet via a mobile device in 2013, vs. just 29.9% of Great Britain’s total population.
Read MoreMarketers On Social Media ROI & Facebook Effectiveness, May 2014 [CHART]
Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year.
Read MoreCustomer Satisfaction With Subscription TV Providers, 2013 vs. 2014 [CHART]
Satisfaction with providers has dropped to a multi-year low.
Read MoreMobile Ad Viewability & Engagement Among Executives [CHART]
58 percent of executives said desktop ads were more memorable.
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