Consumer Behavior
Social Network Penetration In Western Europe, 2012-2018 [CHART]
Social network ad spending will reach $2.54 billion, or 8.0% of digital ad spending, in Western Europe this year, for an annual gain of more than 21%.
Read MoreChallenges Faced By Marketing Execs, February 2014 [CHART]
Getting or holding target customers’ attention, as well as finding their target audience online, were the top two major challenges for marketing execs.
Read MoreMarketing Leaders Top Marketing Priorities, December 2013 [TABLE]
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Read MoreMarketing Execs' Marketing Priorities For 2014 [CHART]
Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.
Read MoreShare Of Android & iOS Mobile Messaging Apps In US, 2013 [TABLE]
Snapchat, Facebook Messenger and Kik Messenger attracted the largest shares of downloads last year among iOS users in the US.
Read MoreMobile Messaging Users In Developed & Developing Countries, July 2013 [TABLE]
Smart phone users in the US ranked far behind their counterparts in most mature countries with respect to use of mobile messaging services.
Read MoreMobile Messaging Apps Growth Rate, 2013 [CHART]
Mobile messaging apps elbowed their way past games and social networks to become the fastest-growing app category among smartphone users worldwide.
Read MoreConsumer Attitudes Toward Personalized Ads, June 2014 [CHART]
Compared to general ads, many consumers find personalized ads to be more engaging, educational, time-saving and memorable.
Read MoreUS Consumers’ Brand Recommendations, June 2014 [CHART]
Of the 5 countries tracked – China, Australia, the US, Germany, and the UK – US respondents were the most satisfied customers overall.
Read MoreMost-Used Customer Service Channels, June 2014 [CHART]
Roughly 9 in 10 survey respondents aged 18-65 speak with live representatives on the phone, the most common customer service channel of the listed options.
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