Consumer Behavior
Reasons For Voluntarily Watching Video Ads, July 2014 [CHART]
43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.
Read MoreCompanies' Insights From Social Data, July 2014 [CHART]
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.
Read MoreCPG Execs' Top Strategic Priorities, July 2014 [CHART]
Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.
Read MoreChange In Data-Driven Marketing Profitability, Q1 2014 – Q2 2014 [CHART]
DMA/Winterberry reported slowed growth in both revenues—which hit a two-year high in Q3 2013—and profitability from data-driven marketing in Q1 2014.
Read MoreChange In Data-Driven Marketing Spending, Q1 2014 – Q2 2014 [CHART]
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.
Read MoreMobile Visits To Popular Sites By Device, January 2014 [CHART]
Smart phones were more than twice as popular as tablets for mobile pinning.
Read MorePrimary Device Used When Sharing Social Content By Channel, Q2 2014 [CHART]
US internet users logging on to Pinterest via mobile were three times more likely to pin than desktop users.
Read MoreHuman Insights Factors For Business Decision-Making, July 2014 [TABLE]
Despite all the advances made by analytics, a majority 61% of US business decision-makers believe that human insights should precede hard analytics when making decisions.
Read MoreMobile's Share Of Organic Search Traffic, Q2 2012-Q2 2014 [CHART]
Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1.
Read MoreMobile Share Of Global Payment Transactions, Q2 2014 [CHART]
Mobile web transactions accounted for roughly 22% of global payment transactions during the second quarter.
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