Consumer Behavior
Social Customer Care, August 2014 [TABLE]
Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%).
Read MoreSnapchat Penetration, April 2013-June 2014 [CHART]
Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).
Read MoreTop 10 Streamed Video Titles, August 2014 [CHART]
TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.
Read MoreUS Consumer Magazine Circulation Trends, H1 2013 vs H1 2014 [CHART]
Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting comparable numbers.
Read MoreDemographics Of Online Purchasers By Product Category, June 2014 [TABLE]
Online consumers 68 and older significantly less likely than younger people to have made such purchases in multiple product categories.
Read MoreOnline Purchaser Penetration By Age, 2012-2018 [TABLE]
eMarketer estimates that 36.7% of the US 65-and-older population will make a digital purchase this year—a market of 16.9 million people.
Read MoreBusinesses Exces That Are Ready To Optimize The Internet Of Things By Industry, [CHART]
Preparation and planning for the IoT varied greatly across sectors.
Read MoreBusiness Execs' Familiarity With Internet Of Things, May 2014 [CHART]
The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.
Read MoreBranding Effects of Online Coupons, August 2014 [CHART]
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Read MoreTop Frustrations Of Poor Customer Service, August 2014 [CHART]
Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.
Read More