Consumer Behavior
NFL Fans In-Stadium Mobile Behavior [INFOGRAPHIC]
NFL fans use their mobile devices in the stadium to take pictures (57%), text (46%), post to social media (34%), check NFL scores or Fantasy Football stats (33%) or shop for NFL merchandise (7%).
Read MoreNFL Fans Mobile Social Sharing [INFOGRAPHIC]
One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.
Read MoreNFL Fans Gameday Mobile Behavior [INFOGRAPHIC]
Over one third of respondents who attend NFL games use their mobile devices in the stadium.
Read MoreNFL Mobile App Use [INFOGRAPHIC]
77% of fans have 2-3 NFL focused apps (ESPN/Yahoo) on their smartphone for real-time monitoring, according to a RadiumOne mobile survey.
Read MoreNFL Content Consumption On Mobile
54% of fans engage with NFL content on their mobile devices, according to a RadiumOne mobile survey.
Read MoreAverage Time Spent With Select Online Media, 2014 [CHART]
Facebook users’ attention is likely to be closely focused on content, where interspersed ads are not so easily ignored (even if users prefer they could be).
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read MoreAverage Time Spent Per Day On Facebook, 2010-2014 [CHART]
While 6.0% of US adults’ digital media time is spent on Facebook, nearly 10% of US digital ad spending flows to the site.
Read MoreAverage Time Spent Per Day With American Facebook Users, 2010-2014 [CHART]
US adults will spend an average of 21 minutes each day on Facebook in 2014.
Read MorePerceived Benefits Of Ordering From Restaurants Online, February 2014 [TABLE]
32% of respondents said they Regularly ordered food online, but just 4% said they did so regularly via mobile apps.
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