Consumer Behavior Archives - Page 176 of 547

How Brands Fail To Meet Consumer Expectations, October 2014 [CHART]

Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.

Brands With Most Loyal Customers, 2014 [TABLE]

Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders.

Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

Consumers Text Messaging With Brands, September 2014 [CHART]

2/3rds of respondents – who are aged 18-65 and hail from 12 markets – claimed to check their smartphone for new messages or activity at least every hour.

Suspicious Web & Mobile Traffic, 2013-2014 [CHART]

Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013.

Share Of TV Multitasking Time, October 2014 [CHART]

Some 51% of TV viewers multitask every time or almost every time they watch TV, up from 36% last year.

Consumer Magazines’ Revenue Sources, October 2014 [CHART]

The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.

Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

CMOs On The Impact Of Marketing Tech Investments, October 2014 [CHART]

Two-thirds of marketers describe the importance of new technologies to their group’s overall effectiveness and performance as Essential (29%) or Very Important (38%).

Change In Interaction With LGBT Media, June 2014 [TABLE]

LGBT websites and blogs had seen the biggest increase in interaction from gay and bisexual men and lesbian and bisexual women, with 28% and 39%, respectively, saying they had upped their interaction with said media in the past 12 months.