Consumer Behavior
Average Lead Time For Researching Retail Products via Mobile, June 2014 [CHART]
81% of US mobile users turned to their devices to research retail items at home or work—meaning before heading to a brick-and-mortar—while 19% engaged with mobile during a shopping trip.
Read MoreMobile Website Traffic Share By Browser, April 2014 [CHART]
Apple devices excluding tablets accounted for 51.6% of mobile internet traffic in Q2 2014.
Read MoreMobile Website Traffic Share By Device & Brand, June 2014 [TABLE]
The majority of US mobile website traffic on smartphones in June 2014 came from Apple devices, with a 54% share.
Read MoreAttitudes Toward Social Commerce By Age, August 2014 [TABLE]
Despite many showing a desire for security around social purchases, about one-quarter of respondents said they wouldn’t hold back from buying via social.
Read MoreFactors That Would Increase The Likelihood Of Social Commerce, August 2014 [TABLE]
Just 5% of US adult internet users had made a purchase on a social network such as Facebook, Twitter or Pinterest.
Read MoreConsumers Who Prefer Discounts vs Free Shipping By Age, Q2 2014 [CHART]
Age played a big role in whether US internet users preferred a percentage discount vs. free shipping.
Read MoreeTailers' Most Effective Customer Incentives, July 2014 [CHART]
Percentage discounts led the pack as the most effective customer incentive.
Read MoreMobile Tech Omnichannel Retailers Use For In-Store Experiences, Q1 2014 [CHART]
The push for omnichannel retailing is driving personalization in the real world.
Read MoreMost Helpful Information In Search Results, October 2014 [CHART]
3 in 4 consumers who find local information in search results to be helpful report being more likely to visit stores.
Read MoreMarketing Channel Integration, October 2014 [CHART]
On average, only 45% of digital marketers integrate any two channels.
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