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Consumer Behavior

Average Monthly Of Mobile Game Downloads, February 2014 [CHART]

The 18-to-24 age group downloaded the most games on a monthly basis, with an average of 2.87.

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Average Monthly Spending On Mobile Games By Segment, February 2014 [CHART]

The smartphone gaming audience will see faster growth in 2014 and all the way through 2018.

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Millennial Content Sharing By Category & Channel, April-July 2014 [CHART]

Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.

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Consumer Expenditures, 2012 vs 2013 [CHART]

Consumers spent more on housing and transportation but less on apparel and entertainment in 2013, details the US BLS in a recent data release.

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Email Open & Click-Through Rates, 2010-2014 [CHART]

Email open rates declined on a quarter-over-quarter basis in Q2 to 30.8%, although they remain up from the year-earlier period (28.5%).

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The Life Of A B2B Sales Representative [INFOGRAPHIC]

This infographic from Qvidian illustrates the life and struggles a B2B sales representatives face on the job.

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Brand Attributes Millennials Most Covet, September 2014 [CHART]

Three in 10 Millennials (aged 25-34) around the world are cynical about the way brands market to them, and that figure rises above 40% in the US and UK.

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Effect That Social TV Has On TV Show Follower Growth, September 2014 [CHART]

TV shows that live-tweet have a better follower growth rate than those that don’t.

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Affluent Americans' Consumer Spending By Category, September 2014 [CHART]

Some 67.5 million American adults lived in a household with annual income of at least $100,000, a 5 million (or 8%) increase from last year.

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Offers In Retail Mobile Ads To Which Users Are Likely To Respond, June 2014 [CHART]

Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.

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