Consumer Behavior
Data Sources Used For Customer Experience Decisions [CHART]
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreConversational Commerce Sentiment [CHART]
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.
Read MoreAfrican American Device Ownership [CHART]
African-Americans outpaced non-Hispanic Whites and the total population in ownership of each of the 9 devices identified, including smartphones, tablets, smart TVs, and streaming devices.
Read MoreBreaking Up With Facebook [CHART]
Some 42% of Facebook users ages 18 and older report having taken a break from checking the site for several weeks or more at some point in the past year
Read MoreGeneration V Video Consumption, 2017-2019 [CHART]
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Read MoreSpotify Users, 2017-2019 [CHART]
This year, 58.4 million people in the US will use Spotify, making up 20.8% of internet users, according to eMarketer estimates. In contrast, Pandora will have 75.9 million users in the US this year. However, we expect Pandora’s US user base to decline slightly through the forecast period, while Spotify will see double-digit growth in 2018, as…
Read MoreUS Smart TV Ownership [CHART]
The increased usage of streaming video services like Netflix or Amazon Prime Video combined with a lower barrier of entry has led to a rapid uptake in smart TV ownership.
Read MoreSeniors Using Smart Speakers [CHART]
Unsurprisingly, seniors are the least likely adults to use any voice technology.
Read MoreValentine's Day Flowers [INFOGRAPHIC]
This infographic from Ranch View Floral illustrates consumer spending behavior on flowers for Valentine’s Day.
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