Consumer Behavior
Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]
Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.
Read MoreB2B Marketing Technologies & The Customer Journey, November 2014 [CHART]
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels.
Read MoreImportant Company Behaviors According To Consumers, November 2014 [CHART]
Honesty and authenticity are important attributes, particularly to Millennials.
Read MoreFrequency US Students' Technology Use For Schoolwork By Device, February 2014 [TABLE]
60% of child and teen internet users turned to a tablet for schoolwork.
Read MoreAmerican Kids Who Own vs Use Mobile Devices, July 2014 [TABLE]
Among US children and teens ages 2 to 17, tablet usage peaked among 6-to-9-year-old kids.
Read MoreAverage Time Per Day Americans Spend On Select Social Networks, November 2014 [TABLE]
Facebook is the top social network when it comes to daily time spent, with individuals averaging 42 minutes a day on the site.
Read MoreAmericans's Favorite Social Networks, November 2014 [CHART]
Facebook’s share of monthly users is double that of LinkedIn, the social network with the second-highest audience penetration.
Read MoreeSports Fan Demographics, March 2014 [CHART]
69% of Americans who frequently watched or participated in eSports were male, compared with 31% who were female.
Read MoreGlobal Video Ad Shares By Social Channel [INFOGRAPHIC]
At 59.4%, Facebook accounts for the most video shares globally among the social networks.
Read MoreHow Quickly Do People Share Videos After Seeing Them? [INFOGRAPHIC]
INFOGRAPHIC: How Quickly Do People Share Videos After Seeing Them?
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