Consumer Behavior Archives - Page 165 of 547

Consumer Attitudes Toward Email Marketing, September 2014 [CHART]

42% of US online adults delete most email advertising without reading it, down from 44% in 2012 and 59% in 2010.

Google currently has the strongest brand health of the major social media sites measured with an Index score of 51.

Facebook was the primary social network ID used for social logins, at 56% of social networkers worldwide.

77% of US internet users ages 18 to 55 had signed in to sites or apps via social login, up from 45% in 2012.

16% who had used a mobile wallet to pay for products or services overwhelmingly believed the experience was easier than providing a credit card.

While just 13.5% of US internet users made a mobile payment, more than half believed they would probably become widely used in the next five years.

Even in a persistently fragmented market, US proximity payment transaction values doubled between 2012 and 2013 to reach $1.59 billion.

Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%),

The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3,

Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014.