Consumer Behavior
CEOs' Use Of Social Media [INFOGRAPHIC]
This infographic examines the social presence of top business leaders to reveal which CEOs are lighting up social media.
Read MoreSocial Login Trends, 2012-2014 [CHART]
After having closed the social login share gap with Facebook to less than 5% points in Q1, Google now sites 12% points back.
Read MoreUS Millennial Teens' Spending By Category, October 2014 [CHART]
Half of teen spending is concentrated in 3 categories.
Read MoreHow Shopping Apps Can Improve, October 2014 [CHART]
44% of mobile device owners cited unique savings or discounts as the top way shopping apps could improve.
Read MoreMost Desired B2B eCommerce Features, November 2014 [CHART]
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.
Read MoreLatinos’ Attitudes Toward Social Progress, November 2014 [CHART]
Latinos are generally optimistic about the direction the country but they also feel that Latino discrimination is getting worse rather than better.
Read MoreTop 10 Champion Brands, 2014 [CHART]
APCO’s study determines that this year’s top brands (by Champion Brand Index ratings) are Microsoft, Intel and Google.
Read MoreGrowth In Authenticated Viewing, 2013-2014 [CHART]
46% of all ad views on long-form and live content came from behind authentication walls in Q3.
Read MoreBrands & Loyalty Rewards, November 2014 [CHART]
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Read MoreTop Reasons People Abandon Their Shopping Cart, November 2014 [CHART]
Online shoppers aged 18-65 are most likely to abandon their shopping carts due to unexpected shipping costs.
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