Consumer Behavior
Media Consumption Of Millennials & Generation V [INFOGRAPHIC]
This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.
Read MoreWearable Users By Age [CHART]
Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MorePodcast Discovery Channels [CHART]
The podcast audience is growing, and people are becoming heavier listeners over time.
Read MoreValentine's Day Spending, 2009-2019 [CHART]
Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.
Read MoreConsumer Spending By Generation [TABLE]
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.
Read MorePodcast Listeners' Attitudes Toward Ads [CHART]
More than one-sixth (17%) of the US population listens to podcasts on a weekly basis, and it seems that weekly podcast listeners are tuning in more often than they used to.
Read MoreEmail Design & Attention Spans [INFOGRAPHIC]
The average time spent reading an email increased nearly 7% over the past six years.
Read MoreGeneration X Video Consumption, 2017-2019 [CHART]
This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month.
Read MoreMillennials' Video Consumtion, 2017-2019 [CHART]
This year, 65.1 million millennials will watch digital video at least once a month, according to eMarketer estimates.
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