Consumer Behavior
Why Agency Planners Don't Recommend Place-Based Media, 2013 vs 2014 [TABLE]
Unproven return on investment was the No. 1 reason agency planners didn’t recommend place-based media.
Read MoreAmericans Who Use Medical/Health-Related Websites To Research Symptoms, July 2014 [CHART]
60% of US consumers ages 35 to 49 used medical or health-related websites to research symptoms.
Read MoreHealth-Related Online Activities By Generation, February 2014 [TABLE]
79% of Gen Xers used the internet to find information about medical conditions or drugs.
Read MoreDevices Full-Time American Workers Use At The Office, December 2014 [CHART]
71% of American workers use desktop computers to get work done in the office.
Read MoreTop Priorities For Improving Email ROI In 2015 [CHART]
The top priority going into 2015 is the greater use of analytics in order to optimize communications.
Read MoreHow Brands Are Falling Failing Consumers, October 2014 [CHART]
Almost 9 in 10 consumers want more meaningful relationships with brands, yet fewer than 1 in 5 believe brands are delivering on that wish.
Read MoreUS Online Video Completion Rates By Device, Q2 2014 [CHART]
Few videos were watched to full completion during Q2, reports Adobe.
Read MoreCosts-Per-Lead Trends, October 2014 [CHART]
A slim majority of marketers and salespeople say that their lead generation effectiveness is improving, while just 1 in 10 see it worsening.
Read MorePrimary Social Sharing Channel By Select Countries, October 2014 [CHART]
Dark social accounted for 69% of the total content shared via the source’s Po.st platform globally.
Read MoreDark Social Sharing By Age, October 2014 [TABLE]
The number of social users worldwide is expected to rise 12.5% this year, reaching 1.8B, or 63.4% of internet users and 25.0% of the global population.
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