Consumer Behavior
Most Trusted Sources For News & Information, January 2015 [CHART]
On a 9-point scale (where 9 represents the greatest amount of trust), 64% rated their trust in search engines a top-4 box score, with traditional media slightly behind at 62%.
Read MoreTop Retailers’ Shopping Cart Recovery Email Chains, January 2015 [CHART]
Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Read MoreCEOs' Most Strategically-Important Technologies, January 2015 [CHART]
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
Read MoreUse Of Marketing Analytics By Executives, October 2014 [CHART]
55% of US marketing executives employed analytics to measure all or most of their marketing campaign returns.
Read MoreWhy People Buy Specific Smart Phone Brands, November 2014 [CHART]
29.1% of consumers said they were most likely to buy or receive a new phone in the next six months.
Read MoreDevices People Plan To Buy In The Next Year, 2013 vs 2014 [TABLE]
Smartphone purchase intent among respondents fell 4 percentage points year over year.
Read MoreAttitudes Toward Retailer Ads & Emails, December 2014 [TABLE]
Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.
Read MoreConsumers' Expected Primary Method Of Payment In 2015 [CHART]
63% of US internet users said debit and credit cards would be their primary method of payment in 2015.
Read MoreConsumer Attitudes Toward Apple Pay, November 2014 [CHART]
Nearly three-quarters of consumers said using Apple Pay was easier than checking out with a debit or credit card.
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