Consumer Behavior
Generations X, Y & Z In The Workplace [INFOGRAPHIC]
This infographic from Next Generation illustrates the differences between the generations in the workplace.
Read MoreB2B Content Metrics [CHART]
A study by the Content Marketing Institute, MarketingProfs and SEO platform Conductor found that only 49% of B2B marketers in North America measure their content marketing ROI.
Read MoreMultitainment Behavior [CHART]
In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.
Read MoreSocial Channels Used By Generation V & Millennials, 2017-2019 [CHART]
The latest Infinite Dial report from Edison Research and Triton Digital reveals that 61% of respondents ages 12 and older report using Facebook, down from a peak of 67% in 2017. But while Facebook usage is on the decline, Instagram is rising.
Read MorePodcast Listeners, 2017-2020 [CHART]
eMarketer estimates that 76.4 million people in the US will listen to podcasts this year, accounting for 37.3% of digital audio listeners.
Read MoreWhy People Buy Clothes From Amazon [CHART]
Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study.
Read MoreVisual vs Text Information When Shopping Online [CHART]
More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search.
Read More30 Instagram Stories Case Studies [INFOGRAPHIC]
This infographic from 99Firms illustrates thirty case studies of brands such as Mercedes-Benz, Lego, and E! News using Instagraph Stories.
Read MoreDaily Video Consumption, 2013-2021 [CHART]
The growing amount of time that people spend on their phones and tablets makes it easier to stream video or play video games in the bathroom. While some advertisers might find this viewing context unsettling, restroom ad specialists have described their viewers as a “captive audience.” Advertisers should think about their campaign goals before they flush away…
Read MoreOTT Video Viewing Locations [CHART]
According to polling by programmatic platform OpenX, 30% of US adults now watch over-the-top (OTT) video in the bathroom.
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