Consumer Behavior
Us Mobile App Buyers By Device, 2013-2018 [TABLE]
80.1 million US consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile users.
Read MoreSocial Channels B2B Marketers Use For Professional News, August 2014 [CHART]
US B2B marketers turned to LinkedIn for marketing news far more frequently than other social media sites.
Read MoreBest Social Channels For Distributing B2B Content, August 2014 [TABLE]
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
Read MoreBenefits Of Marketing Automation For B2B, March 2014 [CHART]
An overwhelming percentage of B2B marketers saw benefits from marketing automation in the area of improved lead management and lead nurturing.
Read MoreGlobal Marketing Automation Software Revenues, 2014 & 2019 [CHART]
Marketing automation software revenues worldwide would grow to $5.50 billion in 2019, up from $3.65 billion in 2014.
Read MoreHow Big Data Has Changed Companies, October 2014 [CHART]
Nearly half of execs whose companies had made more data available agreed that collaboration across business units and departments had increased.
Read MorePrevalence Of Access To Data At Companies, October 2014 [CHART]
About two-thirds of executives agreed that some departments in their organizations had much better access to data than others.
Read MoreMobile Downloads & In-App Revenues, 2013-2016 [TABLE]
Ebook sales will reach $4.25 billion in 2015, accounting for 43.3% of US mobile download and in-app revenues in 2015.
Read MoreMobile Game Revenues By Venue, 2013-2016 [TABLE]
Mobile content revenues in the US will total $9.82 billion in 2015, a 10.3% increase from 2014.
Read MoreMobile Game Revenues, 2013-2016 [CHART]
US mobile game revenues—including both downloads and in-app purchases—will grow 16.5% this year to reach $3.04 billion.
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