Consumer Behavior
Best & Worst Customer Experience Ratings By Industry & Company, March 2015 [TABLE]
Publix enjoys the best customer experience rating of 293 companies measured.
Read MoreWorst Customer Service Industries, March 2015 [CHART]
Government offices and the telecommunications industry (telecom, TV, internet) have by far the worst customer service,
Read MoreCustomers' Top Priorities For The Next 12 Months, February 2015 [CHART]
CMOs narrowly give the edge to excellent service over product quality when it comes to their customers’ top priorities in the next 12 months.
Read MoreTrends CMOs Think Will Have The Greatest Effect On Marketing By 2020 [CHART]
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Read MoreTop Online Marketing Priorities For 2015 [CHART]
The internet of things (IoT) is expected to become a thing in 2015, and marketers are focusing heavily on the inevitable connected future.
Read MoreDepartment Responsible For Customer Experience Now & In The Future [TABLE]
27% of marketing execs worldwide said customer experience and engagement was a leading area where their companies needed to develop skills.
Read MoreMarketers' Plans For Improving The Customer Experience, January 2015 [CHART]
Client-side marketers worldwide ranked the customer experience as the single most exciting opportunity in 2015, at 22%.
Read MoreImportance Of Transparency In Mobile Data Use Policies, 2013 vs 2014 [CHART]
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Read MoreHow Adoption Of HBO Go-Like Services Affects Cable Choices, November 2014 [CHART]
Viewers showed high interest in subscribing to premium channels online without having a pay TV subscription.
Read MoreMobile Buyers As A Percent Of Mobile Shopper, 2013-2019 [TABLE]
eMarketer estimates that more than 150 million people used a mobile device to research, browse or compare products last year.
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