Consumer Behavior
US Instagram Users By Age, 2013-2019 [CHART]
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
Read MorePay-TV & Broadband Subscription Trends, 2014 [CHART]
The top broadband providers – representing roughly 94% of the market – added about 3 million subscribers in 2014, bringing their total to 87.3 million.
Read MoreInterest In Activities You Can Do Using Mobile Wallets, March 2015 [CHART]
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
Read MoreCMOs' Aspirations, March 2015 [CHART]
CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.
Read MoreMarketing Automation Strategic Objectives, February 2015 [CHART]
Just 24% of marketing professionals worldwide reported using marketing automation extensively.
Read MorePercent Of B2B Sales/Marketing That Have Been Automated, December 2014 [CHART]
Just under 13% of respondents said they had successfully automated 75% or more of their sales and marketing processes.
Read MoreOnline Activities Conducted During Conference Calls, November 2014 [CHART]
Fully 80% admitted to multitasking during conference calls, with work emails the most popular digital activity.
Read MoreBusiness Professionals Primary Workday Distractions, November 2014 [CHART]
Listening is more difficult than ever in the new digital workplace, according to 64% of business professionals worldwide.
Read MoreSocial Channels Use to Share vs Engage With Travel Content, September 2014 [CHART]
Research supports the idea that consumers are interested in interacting with travel brands via Facebook.
Read MoreTop 7 Reasons For Time-Shifting TV, March 2015 [CHART]
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.
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