Consumer Behavior
Local SEO [INFOGRAPHIC]
This infographic from Go-Gulf uses 12 compelling statistics to illustrate the importance of local SEO.
Read MoreBad Shopping Experience Reactions [CHART]
A report from BRP shows that there are significant variances in shopping behavior by age, in particular between those who grew up in the internet age (“Digital Consumers” age 18-37) and those born before this time (“Traditional Consumers” age 38+).
Read MoreFood Delivery App Users, 2018-2023 [CHART]
Food delivery apps are rapidly growing in popularity, according to eMarketer’s latest forecast on mobile app usage. This year, these apps will be used by 38.0 million people in the US, up 21.0% over 2018. By 2021, more than 20% of US smartphone users will use a food delivery app.
Read MoreConnected TV Users, 2017-2021 [CHART]
eMarketer expects that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.
Read MoreOnline Shoppers' First Destination [CHART]
Three-quarters of online shoppers say their online purchases are largely pre-planned (20% say they’re all pre-planned, 55% say many are pre-planned).
Read MoreAmazon Search Depth [CHART]
One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.
Read MoreTime Spent On Instagram, Facebook & Snapchat, 2016-2021 [CHART]
Facebook’s move last year to discourage passive consumption of content, especially videos, has impacted engagement. Average daily time spent on the platform by US adult users fell by 3 minutes in 2018.
Read MoreEmail Reading & Dwell Times, 2011-2018
Once opened, the majority of emails manage to catch the reader’s attention, with 61% of all emails being read for 8 seconds or more.
Read MoreWhatsApp Users By Race/Ethnicity [CHART]
eMarketer estimates that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
Read MoreEntertainment Subscriptions By Generation [CHART]
The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional TV.
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