Consumer Behavior
Average CMO Tenure, 2004-2014 [CHART]
CMOs see themselves as having greater responsibility for company strategy in years to come, perhaps because of their longer tenures.
Read MoreInfluence Of Corporate Reputation On Opinion Elites, March 2015 [CHART]
Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Read MoreMobile Share Of Search Traffic By Search Engine, 2013-2014 [TABLE]
Search engine traffic from mobile devices on Yahoo has caught up to that on desktop in North America.
Read MoreHow Mobile Millennials Discover Brands Online, September 2014 [CHART]
On social, Millennials learn about products through peer activity.
Read MoreAmerican Kids' Digital Activities By Age, September 2014 [TABLE]
Nearly six in 10 12-to-14-year-olds in the US said they ‘play games or apps on any kind of electronic device’ at least five days a week.
Read MoreTeens Daily Time Spent Playing Video Games, October 2014 [CHART]
Just 11% of US teens said the do not play video games.
Read MoreStrategies & Tactics With Greatest Effect On Email Marketing, November 2014 [CHART]
Marketers in the DMA research ranked tools that enabled them to find a 360-degree view of customer and brand interaction as the technology that would have the greatest effect on their email marketing efforts.
Read MoreTop Email Marketing Challenges, November 2014 [CHART]
The desire to track the cross-channel consumer is presenting big email marketing challenges.
Read MoreHow People Feel About Paying With Wearable Devices, December 2014 [CHART]
The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.
Read MoreCustomer Experience Optimization, March 2015 [CHART]
Customer experience has been tabbed marketers’ most exciting opportunity this year.
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