Consumer Behavior
How Email Marketers Segment Their Customers, December 2014 [CHART]
Email marketers still struggle when it comes to using consumer data to successfully segment and target their audiences.
Read MoreTop Elements Of The Ideal Customer Experience, April 2015 [CHART]
Consumers (aged 18-65) around the world are most likely to identify an Ideal customer experience with companies’ fast responses to inquiries or complaints.
Read MoreMobile Payments By Age Group, 2011-2014 [CHART]
Some 22% of mobile phone users surveyed in 2014 by the Federal Reserve report having made a mobile payment at some point during the prior 12 months, up from 17% the prior year.
Read MoreGlobal eSports Revenue By Region, 2015 [CHART]
eSports revenues worldwide were forecast to reach $612 million this year.
Read MoreSocial Networks For Finding Jobs, November 2014 [CHART]
Facebook was the most popular social network for job searching, followed by Twitter and LinkedIn.
Read MoreSmart Phone Website Traffic Share By Screen Size, 2013 vs 2014 [CHART]
The percentage of website traffic in North America coming from smartphones with a screen size of 5-plus inches rose about 160% between September 2013 and September 2014.
Read MoreGrowth In Mobile App Sessions By Device Type, January 2015 [CHART]
Global mobile app sessions on phablets rose nearly 150% year over year in January.
Read MoreOnline Behavior Of Women [INFOGRAPHIC]
This infographic by Creatage illustrates the online behavior of women.
Read MoreMulti-Device Internet Access By Age Group, 2014 vs 2013 [CHART]
Some 21% of online US adults aged 18-34 accessed the internet using only mobile devices in December 2014, up from 18% doing so last year.
Read MoreUS Media Reach By Channel, March 2015 [CHART]
Some 142M Americans use social media applications on smartphones on a monthly basis, slightly higher than the number using social media on a computer 133 M.
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