Consumer Behavior
Top Product Launch Go-to-Market Strategies, April 2015 [CHART]
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Read MoreHow People Arrive At Websites, November 2014 [TABLE]
Typing a domain name into a browser’s address bar remains a common internet behavior.
Read MoreGlobal Awareness Of Domain Name Expansion, November 2014 [CHART]
Through the course of 2015, domain options will grow exponentially. More than 1,300 new domains are being phased in.
Read MoreHow Millennials Find Online Videos, February 2015 [CHART]
Millennials don’t find videos; videos find them.
Read MoreSocial Network Usage Share By Site & Age, December 2014 [CHART]
This year, 95.0% of 18-to-24-year-old internet users in the US will log on to a social network via any device at least once per month.
Read MoreGlobal Smart Watch Shipments, 2014-2020 [TABLE]
Smart watch shipments are expected to grow rapidly in 2015 on the back of recent product launches from well-known players such as Apple, Samsung and Sony.
Read MoreGlobal Wearable Shipments, 2014-2020 [TABLE]
Estimates for 2014 wearables shipments made by multiple firms showed a gap of 10 million units between the most conservative and most aggressive projections.
Read MoreFrequency Of On-Screen TV App Use, November 2014 [CHART]
The installed base of US connected TVs was at 22 million in Q4 2014, up from 13 million in Q4 2013.
Read MoreFrequency Of Prestige Brand Instagram Posts & Engagement, Q4 2013-Q4 2014 [TABLE]
Instagram presents brands with an audience that’s enthusiastic about engagement.
Read MoreTeen Access To Consumer Electronic Devices, April 2015 [TABLE]
Some 87% of teens aged 13-17 own or have access to a desktop or laptop computer, while 81% have access to a gaming console.
Read More