Consumer Behavior
Email Marketing Open Share By Device & Industry, Q1 2015 [TABLE]
43% of CPG marketing emails were opened on mobile phones and eReaders—equal to that on desktop.
Read MoreBack-To-School & Back-To-College Sales Season, July 2014 [CHART]
22.5% of adult US internet users shopping for kids ages 6 to 17 started two or more months before school started.
Read MoreBack-To-School eCommerce Sales, 2011-2015 [TABLE]
Back-To-Scheel eCommerce sales: US retail sales will grow a relatively strong 4.6% during the core back-to-school shopping months of July and August 2015.
Read MoreGamification [INFOGRAPHIC]
This infographic from eLearning Industry illustrates the current state of gamification.
Read MoreTV Multitasking By Generation, April 2015 [TABLE]
9 in 10 Americans age 14 and older claim to always or almost always multitask while watching TV, up from 81% a couple of years ago.
Read MoreMobile Share of US Organic Search Traffic, 2013-2015 [CHART]
Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1.
Read MoreThe World's Most Reputable Companies, 2013-2015 [TABLE]
The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company.
Read MoreConsumer Attitudes Toward Environmental Responsibility, April 2015 [CHART]
Two-thirds of US consumers (aged 15 and older) agree that brands must be environmentally responsible.
Read MoreApp Notification Opt-in Benchmarks By Industry, 2014 [CHART]
Mobile applications examined by Urban Airship across 15 industries had a median push notification opt-in rate of 42% in 2014.
Read MoreChannels Used To Find Local Business Information [HEATMAP]
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
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