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Consumer Behavior

News Topics Consumed Via Twitter vs Facebook [CHART]

Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.

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Twitter Used For Breaking News [CHART]

Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.

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Twitter vs. Facebook As A News Source [CHART]

As of early 2015, 63% of Facebook and Twitter users get news on their respective sites.

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Facebook & Twitter As News Sources, 2113 & 2015 [CHART]

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise.

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The History of Online Advertising [INFOGRAPHIC]

History of Online Advertising

This infograph by PointRoll illustrates the history of online advertising.

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Perceptions Of Color By Gender [INFOGRAPHIC]

This infographic illustrates the different ways in which the genders perceive color.

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How Frequently People Search For Local Businesses Via Mobile, 2013 & 2015 [CHART]

Local search has gone mobile, and recent research indicates that it’s critical for local businesses to have their mobile presence up to par.

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Most Popular Smart Watch Apps By Gender, October 2014 [TABLE]

Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.

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The Color Of Marketing [INFOGRAPHIC]

This infographic illustrates the psychological uses of color in marketing.

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Psychology Of Social Commerce [INFOGRAPHIC]

This infographic illustrates six dynamics of the psychology of social commerce.

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