Consumer Behavior
Consumer Attitudes Toward Product Videos, February 2015 [CHART]
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.
Read MoreMost Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Read MoreAmerican Social Network Adoption By Race/Ethnicity, 2013-2019 [TABLE]
While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics.
Read MoreBenefits Of B2B Marketing Automation, April 2015 [CHART]
59% of B2B marketers worldwide cited a strong dependence on marketing automation tools.
Read MoreMarketers' Top Pain Points, June 2015 [CHART]
The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.
Read MoreSocial Media's Influence On TV, 2013-2015 [CHART]
Some 31% of US and Canadian adults say they have at some point chosen to watch a TV show or movie because of all the buzz it was getting on social networks.
Read MoreEmail Forward-To-Open Rates, June 2015 [CHART]
Virtually all (95% of) commercial emails generate some email forwarding behavior.
Read MoreSMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]
More than 7 in 10 US SMBs are buying some type of digital services today.
Read MoreTop Customer Experience Channels, June 2015 [CHART]
Face-to-face communications ranks as easily the most important customer experience channel today.
Read MoreAmericans' Attitudes Toward Financial Responsibility, June 2015 [CHART]
Three-quarters of American Millennials feel that they are financially responsible and generally do not spend beyond their means.
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