Consumer Behavior
Content Creation Tools Used By Gen V [CHART]
Every generation believes they’ve got one up on the generations that came before them and the youths of Gen V (the generation born roughly between 1995 and 2010) are no different.
Read MoreSmart Speaker Skill Discovery [CHART]
When asked if they have used their smart speaker in the past week to control household devices in the past week, almost three-quarters (73%) said they had not.
Read MoreHow People Protect Their Privacy [CHART]
The top two ways consumers protect their privacy is by clearing or disabling browser cookies and by limiting the information they share on social media sites, according to a Harris Poll survey.
Read MoreContent Sharing Channels [CHART]
Roughly half (48%) of US and UK internet users surveyed by GlobalWebIndex in Q1 2019 said they typically shared content with their peers via SMS.
Read MoreMarketing To Generation Z [INFOGRAPHIC]
This infographic from Campaign Monitor highlights 17 sets of statistics that illustrate how to market to Generation Z (or Gen V, as we prefer calling them).
Read MoreVideo Impressions By Device [CHART]
Connected TV devices continue to account for the largest share of video ad impressions. Smartphones, which only a year earlier had accounted for the largest percentage of impressions, are steadily declining in share, cannibalized by connected TV devices.
Read MoreeSports Viewers, 2018-2023 [CHART]
eSports viewership has grown from 25.7 million viewers in 2018 to 30.3 million in 2019 to a projected 46.2 million in 2023, accounting for 15.5% of internet users at that time.
Read MoreWhy Gen V Buys Online, Picks Up In-Store [CHART]
According to mailbox tech company Package Concierge, more than half (58%) of internet users ages 18 to 25 had ever used buy online, pick up in-store (BOPUS). And among that group, nearly two-thirds said they had used BOPUS within the past month.
Read MoreMedia Consumption By Device Age Range [CHART]
According to Q3 2018 research from Nielsen, US consumers ages 35 to 49 spend nearly the same amount of time with old media like live and timeshifted TV and radio, as with their digital devices by accessing apps and the web on a smartphones or tablet.
Read MoreSocial Video [INFOGRAPHIC]
This infographic from Animoto illustrates how users respond to video on the top social media platforms.
Read More