Case Studies
Case Study: Miss Utah's Online Reputation Issues [VIDEO]
An examination of the online fallout over Marissa Powell’s (Miss Utah) flubbed answer to a question on income inequality and comparison it to Caitlin Upton.
Read MoreQR Code Use Examples & Case Studies [WEBCAST]
David Erickson presents 27 examples and case studies of the good, the bad and the ugly of QR code uses for marketing in this hour-long webcast.
Read MoreAdobe's Real-Time Photoshopping Campaign [VIDEO]
Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss Adobe’s clever real-time guerrilla photoshopping campaign. Unsuspecting people are Photoshopped in real time while waiting for a bus. Took place in Stockholm, Sweden as part of a promotion for Adobe Creative Days. Found at YouTube from Beyond Social Media Show. Photoshop Live –…
Read MoreQR Code For Produce [VIDEO]
A demonstration of a poorly-executed use of a QR code for produce marketing.
Read MoreCitizen Generated LEGO Customer Service Testimonial [VIDEO]
This amazing LEGO customer testimonial video serves as a case study in how customer service has become an extension of public relations.
Read MoreObama's Jedi Mind Meld Response: A Case Study [VIDEO]
A look at how the White House took turned President Barack Obama’s Jedi Mind Meld press conference gaff into an opportunity to extend their message about sequestration in a self-deprecating and humorous fashion.
Read MoreEmail Marketing Case Study: LinkedIn's Vanity Play [VIDEO]
LinkedIn’s recent announcement that they had surpassed 200 million members came in the form of an email that played on users’ vanity. See how they did it in this short email marketing case study.
Read MoreCase Study: Samsung's Advertising Tactic To Drive YouTube Views To Super Bowl Commercial [VIDEO]
A case study of how Samsung uses rich media banner ads to drive views for the YouTube video of it’s Super Bowl XLVII commercial.
Read MoreWhy Videos Go Viral
YouTube’s trends manager, Kevin Allocca, explains why videos go viral in this TED Talk.
Read MoreSocial Media Marketing For Brands
comScore’s Mike Rich discusses how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
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