Video Marketing Archives - Page 79 of 198

Online Video Viewer Demographic, May 2014 [TABLE]

Online video is attracting a growing audience, with 1 in 5 or more American adults watching a TV show online (28%), amateur content (31%), or original digital video (22%) on at least a monthly basis.

Number Of TV Channels Average Household Watches, 2008-2013 [CHART]

The number of channels watched by the average US TV home has remained between 17 and 18 each year since 2008, despite an ever-growing number of channels received by the average TV home.

Online Video Ad Viewability By Publisher Type, May 2014 [CHART]

Only 44% of online video ad impressions from September through December last year were found to be viewable, though that figure was almost twice as high (78%) for major media ad impressions.

Attitudes Toward Watching The World Cup Online, February 2014 [CHART]

Nearly half of adult US internet users said that being able to watch the soccer games on multiple devices was important to them.

Millennials' Most Indispensable Digital Channel, April 2014 [CHART]

A plurality 24% of 18-29-year-old survey respondents chose Facebook as the one website, social network or app that they could not live without.

Ad Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]

Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.

B2B Marketers' Most Effective Social Media Post Types, May 2014 [CHART]

B2B marketers around the world are focusing their social media efforts more on generating leads and sales and less so on driving traffic and strengthening thought leadership.

Media Channel User Buy Agency Media Buyers In 2013 [CHART]

More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.

Frequency Of Mobile Video Viewing In Select Countries, December 2013 [CHART]

37% of UK mobile phone users don’t watch video content on their phones—a proportion almost 10 percentage points higher than the worldwide average.

Factors That Would Encourage French TV Viewers To Use Video On-Demand, November 2013 [TABLE]

Lowering the price of available movies and series was the biggest factor that would encourage consumers to use VOD services more regularly (37.6% of respondents).