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Video Marketing

US Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]

Spending on premium programmatic online display advertising will rise 165.4% in the US this year.

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Types Of Ads Nordic Residents Most Trust, February 2014 [TABLE]

Around one-third said they trusted ads on mobile phones, and three in 10 said the same for those on social networks.

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eBay's Crisis Communications Disaster & AMC Catches Fire On Tumblr

Episode 49 of Beyond Social Media Show: eBay’s data breach crisis communications fail; former NBA player takes an Onion article for real; AMC debuts show on Tumblr.

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Timeframe For Purchase Of Online Video Ads For Connected TVs, April 2014 [CHART]

Around one-quarter of respondents who said they would consider making connected TV video ad purchases planned to do so now and more than half intended to take action sometime within the next year.

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US Media Buyers Who Buy Online Video For Connected TVs, April 2014 [CHART]

Many media buyers are still struggling to take advantage of the ad opportunities the connected TV channel offers.

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How American Adults Spend Their Time Online, 2010 vs 2013 [CHART]

Social networks account for the single largest share of consumers’ time online.

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Top Video SEO Techniques, May 2014 [CHART]

The most popular video SEO tactics are tagging videos with keyword terms (73%) and annotating videos (58%).

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Social Networks Used By UK B2B Marketers, March 2014 [CHART]

More than nine in 10 of those surveyed used business-oriented LinkedIn, the social network of choice among UK business professionals, and 89% used Twitter.

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Online Commerce Video Ratings, Q1 2014 [CHART]

Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating.

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Older Americans' Adoption Of Streaming Services, Q4 2012 vs Q4 2013 [CHART]

Some 61% of 55+ households have broadband internet access, with broadband penetration rates among the 55-64 bracket on par with the general population (74% and 72%, respectively).

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