Video Marketing
Data-Driven TV Ad Campaigns, September 2014 [CHART]
Brands estimate allocating 60% of their video budgets to programmatic channels versus traditional or direct publisher sales.
Read MoreYoung Multitainment Consumers' Attitudes Toward TV, September 2014 [CHART]
Multi-screeners are twice as likely as single-screeners to say it’s important to watch their favorite shows live (47% vs. 23%).
Read MoreTypes Of Videos Mothers Watch On Their Phones, July 2014 [CHART]
Just 32% of smartphone-toting mothers told BabyCenter they watched videos daily on their phones—through sites such as YouTube.
Read MorePrimary Device Mothers Use To Access Facebook, Twitter & YouTube, July 2014 [CHART]
Smartphones were the most-used device among mothers for logging on to Facebook and Twitter.
Read MorePurchase Intent Of Online Video Ads Viewers, July 2014 [CHART]
The device on which a consumer views video ads matters far more than mood or location—or even the content genre.
Read MoreAmerican Mothers' Daily Smartphone Activities, July 2014 [CHART]
Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79% said they accessed social media via such a device once a day or more.
Read MoreYeti Coolers’ Content Marketing
Read a case study examining Yeti Coolers’ content marketing helped drive a 50 percent sales increase.
Read MoreBudget Shifts To Fund Video Advertising, September 2014 [CHART]
Video ad buyers are most likely to be drawing from display budgets to fund spending increases in the next 12 months.
Read MoreNFL Fanatics vs Casual Fans [INFOGRAPHIC]
Highly engaged fans (43%) are 2x more likely to stream NFL games on their mobile device compared to casual fans (21%).
Read MoreNFL Fans Mobile Social Sharing [INFOGRAPHIC]
One in three football fans share NFL information via their mobile device, according to a RadiumOne mobile survey.
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