Video Marketing
Budgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]
Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.
Read MoreUS Online Video Completion Rates By Device, Q2 2014 [CHART]
Few videos were watched to full completion during Q2, reports Adobe.
Read MoreMobile Activities While Researching Business Purchases, May 2014 [CHART]
Execs wanted a mix of content and information when researching via smartphone.
Read MoreMost Useful Forms Of Content For Making B2B Online Purchases, August 2014 [CHART]
B2B end-user buyers worldwide were most likely to begin researching work-related purchases on search engines (35%) and manufacturers’ websites (27%).
Read MoreWhy People Watch TV Online, October 2014 [CHART]
The desire to watch on their own schedule is one of the primary drivers of online video viewing.
Read MoreMost Helpful Content For B2B Executives, October 2014 [CHART]
Articles top the list of content forms that B2B executives have found most helpful for a business-related matter during the past 12 months.
Read MoreTimeframe During Which People Typically Watch TV Shows, August 2014 [CHART]
Nearly half of 18-34 year-olds watched a show after it had originally aired.
Read MoreWhy People Watch TV Online, August 2014 [CHART]
Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.
Read MoreTop Characteristics Of Successful B2B Content, October 2014 [CHART]
Three-quarters of business executives seek out content in order to research a business idea.
Read MoreShare of Time Spent Watching Original TV Shows By Device, October 2014 [CHART]
Millennials (18-34) report spending two-thirds of their time watching original TV series on traditional TV.
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