Video Marketing
Use & Interest In Smart-Home Tech Among Women Homeowners, November 2014 [TABLE]
In a January 2015 report, IHS forecast that smart-home device shipments worldwide would rise 660% between 2013 and 2018, from 25 million to 190 million.
Read MoreTop Ways People Would Use Wearables, December 2014 [CHART]
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
Read MoreMost Socially-Shared Content By Type [INFOGRAPHIC]
This infographic by looks at the most popular types of content shared on social media based on sharing data from 220,000 articles from 11 vertical industries.
Read MoreMarketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Read MoreSuper Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreUS Snapchat Users By Age, Q3 2014 [CHART]
22% of 16-to-24-year-old US internet users had accessed Snapchat within the past month via any device.
Read MoreDemographics Of Snapchat Fans, August 2014 [CHART]
18- to 29-year-olds accounted for 71% of US internet users who had accessed Snapchat in the past 30 days.
Read MoreTop Reasons People Aren't Going To The Movies As Much, November 2014 [CHART]
One-quarter of US adult moviegoers have cut back on theater visits.
Read MoreTop US Markets By Video-On-Demand Subscription Penetration, November 2014 [CHART]
Washington, DC and San Francisco are the leading US markets by subscription video-on-demand (SVOD) penetration.
Read MoreB2B Marketing Budget Allocations In 2015 [CHART]
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
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