Video Marketing
Mothers' YouTube Video Preferences, Q1 2015 [CHART]
Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis.
Read MoreOnline Activities Parents Consider Educational For Their Children, August 2015 [TABLE]
90% of parents also listed digital games with educational purposes as a useful pursuit, along with visiting educational websites and reading books.
Read MoreEffective B2B vs B2C Content Marketing Tactics, November 2014 [TABLE]
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Read More2015 Holiday Shopping Trends [INFOGRAPHIC]
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
Read MoreBaby Boomers' Purchase Influences, 2014 vs 2015 [CHART]
Baby Boomers are projected to soon account for 70% of disposable income.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreTime Spent On Mobile Devices – Apps vs Browser, June 2015 [CHART]
Apps continue to dominate US time spent with mobile, reaching 90% of mobile minutes in June 2015, up from 86% share in Q2 2014.
Read MoreDearly Departed: Blab.im – Live-Streaming Video Chat
Think of Blab.im as Meerkat or Periscope except for live video chats featuring up to four people instead of one.
Read MoreConsumer Attitudes Toward Product Videos, February 2015 [CHART]
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.
Read MoreMost Influential Ad Types Among Hispanic Shoppers, July 2014 [CHART]
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
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