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Video Marketing

Average Daily Time Spent With Media, 2012-2018 [TABLE]

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.

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Channels Marketers Plan To Use For Video Advertising [CHART]

Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.

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Political Ad Impressions By Device & Campaign Type [CHART]

Desktop video ads have made up the bulk of each campaign’s approach. Local campaigns concentrated on this format the most since the beginning of 2015.

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Developers Who Are Currently Creating Virtual Or Augmented Reality Games [CHART]

While just 7% of gaming industry professionals worldwide were developing VR or AR games in 2014, nearly 20% said the same just one year later.

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Snapchat Overtakes Facebook Among Young Millennials [CHART]

Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.

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Average Total Shares Of Facebook Videos [CHART]

The one format that is driving significantly higher shares on Facebook is videos.

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Top Benefits Of Live Video-Streaming Events [CHART]

Communication and authenticity appear to be at the heart of live streaming video’s potential benefits to companies.

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Video Marketing Statistics [INFOGRAPHIC]

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

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Budget Allocations For Medical Marketing [CHART]

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Perfect Social Media Posts [INFOGRAPHIC]

This infographic from Quick Sprout illustrates some of the elements that go into creating create posts for YouTube, Facebook, Twitter, Pinterest, and Google+.

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