Video Marketing Archives - Page 3 of 198

Time Spent With Digital Video By Device, 2018-2022

This year, time spent with mobile video apps will gain 10 minutes, second only to social media. Overall, mobile video will gain 5 minutes, since video watched via mobile web has decreased as people continue to shift such viewing to apps or other devices.

Future Of Virtual Events

A report from The 614 Group outlines what marketers and advertisers think an alternative future, without various facets of in-person business, could look like.

Camtasia Studio Screencasting

Camtasia Studio is a full-featured commercial screencasting software that is my default option for creating formal screencasts.

2020 B2B Marketing Components

B2B marketers expect to rely on some tried-and-true channels in the year ahead as part of their marketing strategy.

What Is Screencasting?

Screencasting is the recording of your on-screen activity accompanied by a voiceover explanation of the action taking place on the screen.

Digital Marketing This Week

Topics: Video conferencing app Mmhmm; new Google Assistant features; Google buys North; a FaceApp cause marketing campaign; Trump’s potential TikTok ban; Zuckerberg fails civil rights leaders; subscription Twitter; free LinkedIn Learning paths; digital budgets to rise in 2021; new YouTube marketing metrics; more.

Social Video Plans, 2020

With time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing.