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Video Marketing

Social TV Behavior By Channel [CHART]

Chart: Social TV Behavior by Channel

A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.

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Top B2B Social Media Advertising Platforms [CHART]

Chart: B2B Social Media Advertising Channels

More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising.

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Video Emails [CHART]

Chart: Video Emails

Email marketers tend to rely on animated GIFs to get their video messages moving.

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Obstacles To Virtual Reality Development [CHART]

Table: Obstacles To Virtual Reality Development

Some 40% of respondents cited lack of budget as one of the primary obstacles to VR development.

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Barriers To Live Online Video Viewing [CHART]

Chart: Barriers Live Online Video Viewing

Legacy TV doesn’t only need to contend with the rapid ascent of subscription video-on-demand services, it also needs to face a new challenger: live video online.

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Top Content Marketing Priorities [CHART]

Chart: Top Content Marketing Priorities

Companies’ top content marketing priority this is growing their SEO/organic presence.

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Instagram Stories vs Snapchat Stories [CHART]

Chart: Instagram Stories v Snapchat Stories

Snapchat users are more engaged with Snapchat Stories than Instagram users are with recently-launched Instagram Stories, and US adults who have used either would rather use Snapchat stories.

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Young Millennials Online Video Viewing By Channel [CHART]

Chart: Young Millennials Online Video Viewing

Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.

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Teen Internet Use By Platform [CHART]

Chart: Teen Internet Use by Platform

The National Cyber Security Alliance and Microsoft polled 804 US teen internet users ages 13 to 17 about their digital activities.

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Attitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]

Attitudes Toward Online Advertising Formats by Generation

Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.

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