Video Marketing
Snapchat Advertising Engagement [CHART]
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
Read MoreAwarness Of Virtual Reality, 360 Video & Augmented Reality [CHART]
US internet users have positive attitudes toward 360-degree video, considering it memorable and engaging.
Read MoreTop Product Launch Communications Channels [CHART]
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Read MoreMedia Consumption Of Generation V & Young Millennials [TABLE]
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Read MoreSMBs' Use Of Social Media By Platform [CHART]
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Read MoreTop B2B Marketing Channels [CHART]
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Read MoreHow Brand Marketers Measure Video Advertising Performance [CHART]
71% of brand marketers said they currently determine their digital video ad performance by watching site traffic.
Read MoreSaying You In YouTube Videos [CHART]
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
Read MoreEffectiveness Of B2B Content By Social Channel [CHART]
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Read MoreHow Generations Watch Online Videos [INFOGRAPHIC]
YouTube is the most popular channel among all generations for product review videos.
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