Video Marketing
Social Media Demographics By Channel [CHART]
There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Read MoreSocial Media As A News Gateway [CHART]
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Read MoreMedia Consumption By Social Media Site [CHART]
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Read MoreUS Video Ad Spending, 2017-2021 [CHART]
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
Read MoreHow People Watch TV By Ethnicity [TABLE]
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Read MoreEngineers' Information Sources During Buying Cycle [CHART]
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Read MoreMost Popular Apps For 18-34 Year-Olds [CHART]
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
Read MoreFrequency Of Millennials' Snapchat Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreUS Connected TV Users By Brand [CHART]
The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.
Read MoreHow B2B Marketers Qualify Leads [CHART]
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
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