Video Marketing
Percentage Of Brands On Snapchat By Industry [TABLE]
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.
Read MoreShare Of Screen Time For Generation V [CHART]
Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.
Read MoreConsumers' Expected Video Consumption Changes [CHART]
More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. The change that most people see coming is watching TV in virtual reality, as if they are inside the content.
Read MoreAttitudes Toward Personalized Video Ads [CHART]
A survey of US internet users from IBM Cloud Video found that two-thirds of adults used some type of subscription video-on-demand (SVOD) service, such as Netflix.
Read MoreB2C Marketers' Ad-Spending Plans [CHART]
Amazon’s US advertising revenue was expected to reach $1.65 billion in 2017 before almost doubling to $3.2 billion by 2019, at which point its ad revenues are expected to be as large as Snapchat and Twitter, combined. New survey results demonstrate that B2C marketers are taking note of Amazon’s potential in the advertising business, and that a sizable share are already advertising with the eCommerce giant.
Read MoreMultitainment Behavior, 2015-2019 [CHART]
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else.
Read MoreSocial Media Channels As News Sources [TABLE]
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
Read MoreData Generated Per Minute By Platform [INFOGRAPHIC]
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Read MoreTV Everywhere Adoption [CHART]
More than one-third (34.7%) of respondents with pay-TV service saying they access their providers’ TV Everywhere offering.
Read MoreEarning YouTube Subscribers [INFOGRAPHIC]
This infographic by Filmora.io illustrates insights into how to build followers to a YouTube channel.
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