Video Marketing
Yahoo Upgrades Search Engine, Blends Search Results
Yahoo!’s, Microsoft’s, and Google’s blended search results offer great opportunities for search saturation and product placement through multimedia optimization.
Read MoreAOL News Beta Integrates Social & Conversational Media
The AOL News beta combines a news aggregator function with blogging, tagging, and embedding features to enable conversational media.
Read MoreESPN Does Viral Video
ESPN.com joins the Sharing Web by offering embeddable content.
Read MoreMTV's Online Music Video Marketing Strategy
MTV is allowing music videos for older hits to be embedded but is refusing to allow embedding for new artists and releases. Is that a wise strategy?
Read MoreGmail – Customer Generated Video
Google’s Gmail video contest is a superb example of citizen marketing through consumer generated video.
Read MoreNFL.com Redesign – Web 1.5
The NFL.com redesign can be classified as a Web 1.5 site, illustrating that pro sports seem loath to fully embrace the spirit of Web 2.0.
Read MoreProduct Placement In Second Life
William Gibson gives a reading of his new book Spook Country in Second Life, demonstrating the virtual world’s power as a product placement and pr vehicle.
Read MoreMichael Cera Bypasses The Box With Clark & Michael Webisodes
CBS’ Clark And Michael Web television show has concluded; how effective was their Internet marketing campaign?
Read MoreAdvertising Techniques: 12 Categories
Watch a video of Slate’s Seth Stevenson explaining the 12 master advertising formats as articulated in 1978 by Leo Burnett’s Donald Gunn.
Read MoreOnline Politics & The CNN/YouTube Debates
Which Democratic candidates embraced the YouTube culture and open source politics during the CNN/YouTube Democratic primary debate?
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