Prime Time For Webinar Marketing [CHART]

Chart: Prime Time For Webinar Marketing

Given the B2B audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of webinar marketing events held in 2017.

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Media Engagement Activities [CHART]

Chart: Media Engagement Activities

The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.

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