Video Marketing Archives - Page 169 of 198

Shift In Luxury Ad Dollars From TV To Online Video [CHART]

Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media.

Visual Storytelling [INFOGRAPHIC]

In this infographic, Simply Measured illustrates the importance of telling your story with visuals, be they graphics, illustrations, photos or video.

Searches Prompted By TV, Smart Phone vs. PC [CHART]

22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.

How Internet TV Viewers React To Ads [CHART]

When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.

Online Video Ad Views, January-July 2012 [CHART]

Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 11 billion views.

Pre-Roll Video Ad Completion Rates By Size [CHART]

15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.

Types Of Ads Seen By Internet TV Viewers [CHART]

57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.

Time Spent Watching Online Videos Worldwide By Length & Device [CHART]

Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.

How TV Viewers React On Their Connected TVs After Viewing Ads [CHART]

30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.

Social Media Sites Used By South Korean Companies [CHART]

Facebook was overwhelmingly the top choice among South Korean organizations, with 91% of them using the social network.