Video Marketing
Television Viewing Prompts Search – Content vs. Advertising [CHART]
TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).
Read MoreMobile Advertising Post-Click Actions, 2011 [CHART]
Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.
Read MoreUS Video Ad Reach By Day Of Week, Q1 2012 [CHART]
For those digital video marketers hoping to maximize audience reach, Friday through Sunday could prove the best days to do so.
Read MoreVideo Ad Completions By Daypart, Q1 2012 [TABLE]
VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.
Read MoreVideo Streaming By Daypart, Q4 2011 & Q1 2012 [TABLE]
The hours of 11am to 6pm each saw a slightly greater share of US digital video streams across the VideoHub network.
Read MoreTime Spent Watching Online Video Content vs. Ads [CHART]
Advertising opportunities account for a sliver of all time spent watching digital video, just 1.5% of total time spent watching online video.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreSocial Media Platforms By Level Of Risk [TABLE]
Only the global economic environment, government spending & budgets and regulatory changes were ranked risker than social media.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreAmerican Social TV Activity, Q2 2011 & Q2 2012 [CHART]
In June 2012 there were more than 81M conversations about TV on Twitter, Facebook and a host of other social media properties, including GetGlue, Miso & Viggle.
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