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Video Marketing

Types Of TV Use, Q1 & Q4 2011 vs Q1 2012 [CHART]

Der Spiegel Scandal & the Seduction of Storytelling

The number of American homes with a wired cable subscription fell 4.1% year-over-year in Q1 2012, from 62.7 million to 59.8 million.

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American Magazine Reader Demographics By Social Network, April 2012 [TABLE]

The Association of Magazine Media broke down social network user distribution not only by age, but also by specific social media sites used.

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Photo-Sharing Sites & Twitter [CHART]

Diffbot found that 15% of photos shared worldwide on Twitter came from Instagram, second only to direct Twitter image-sharing, at 40%.

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Types Of Links Shared On Twitter, July 2012 [CHART]

Diffbot looked at 750,000 links posted to Twitter worldwide and found that 36% were images, 16% were articles and 9% were videos.

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How Americans View Video, Q4 2011 vs. Q1 2012 [CHART]

The vast majority of Americans (283.3 million) watched TV in their homes in Q1, more than 1.5 times the number (162.5 million) who watched video online.

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Time Spent Watching Online Video By Device, Q2 2012 [CHART]

During the second quarter, two-thirds of the videos viewed on tablets were long-form video, compared with about one-half the total videos in 1Q12.

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Red State/Blue State Online Video Views [MAP]

Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012.

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Time Spent Watching Mobile Video [CHART]

Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%).

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Netflix Users' Television Consumption Behavior [CHART]

68% say Netflix makes no difference to their viewing of new episodes of dramas on broadcast or cable TV networks.

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TV Subscription Changes [CHART]

21% of American pay TV subscribers say they either reduced (14%) or eliminated (7%) their pay TV subscriptions in the past year.

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