Video Marketing
Primetime TV Viewing Habits, 2004 vs 2008 vs 2012 [CHART]
Among the 56% of respondents who reported using a TV set “yesterday” during the 8-9 PM hour, 26% said they spent that time watching a recorded program.
Read MoreThe Mobile Superworker [INFOGRAPHIC]
Mobile devices are making workers more productive, making them 35% more likely to collaborate with colleagues than those who are phone-less.
Read MoreDaily & Weekly Content Activities Of Tablet Owners, August 2012 [TABLE]
Pew found that getting the news was the No. 2 activity conducted on tablets both on a daily and weekly basis, not far behind email.
Read MoreNetworked & Hyperconnected [PRESENTATION]
Networked and Hyperconnected: The New Social (and work) Operating System, A presentation by Lee Rainie, Director of the Pew Internet Project.
Read MoreUS Mobile Content Revenues For Select Categories, 2010-2016 [CHART]
Gaming commands a plurality of revenues, at 43% of the total in 2012 and hovering around that amount through the end of the forecast period.
Read MoreYOY Change In Broadcast Primetime TV Viewership [CHART]
Summer 2012 primetime TV impressions were up for broadcast networks, but down in ad-supported cable.
Read MoreFocus Of Retailers Tech Budgets, October 2012 [CHART]
Almost half of retailers surveyed in Q2 about their technology spending plans said that SEO, SEM & site research would be a main budget spend.
Read MoreTarget's Falling For You Branded Entertainment Campaign
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote…
Read MoreTime Spent Watching Video By Device & Cable Subscriber Status, August 2012 [CHART]
Cable subscribers spent 59.5 hours in August watching TV shows and movies on a variety of devices, vs. only about half as much time for non-subscribers.
Read MoreOnline Videos Subscribers By Cable vs. Non-Cable Users, August 2012 [CHART]
US subscribers and nonsubscribers to cable TV were almost equally likely to use online video subscription services, at 49% and 48%, respectively.
Read More